Check out some Trend Tracker examples.
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Why leading kid-focused companies won't make a decision -- any mission-critical decision -- without Kidsay's Trend Tracker
Knowledge is the key.
To engage tweens and young teens, knowledge is crucial—yet it's also elusive. This market segment is financially powerful, culturally aware, brand conscious, quite fickle, highly discriminating, and downright mysterious.
That's why toy, food, & clothing companies, ad agencies, the entertainment and publishing industries, broadcast & print media, and even the U.S. government rely on Kidsay.
- Kidsay's Trend Tracker examines attitudes and behaviors about music, movies, TV, snacks, clothing, toys, games, and more.
- We've established baselines for understanding preferences and behaviors of this most complex segment.
- We share penetrating insights into hot issues important to tweens and young teens and the psychological and sociological factors that impact their decisions and choices.
- We also offer Trend Tracker subscribers an affordable option for adding their own proprietary questions.
Trend Tracker's methodologies are unique.
- Trend Tracker knowledge is gathered on kids' own turf, in the one place where they spend the most time congregating, socializing, influencing each other, and learning about the world: schools.
- On-site research, conducted in partnership with principals and teachers—the most informed objective observers of kid behavior—yields an accuracy and depth of knowledge nobody else can offer.
Trend Tracker is current.
The entire study is conducted five times a year. Subscribe to Trend Tracker and you’ll get each issue as soon as it’s completed, so you’ll always have the freshest, most useful knowledge.
Trend Tracker is reliable.
- Each issue gathers data from a minimum sample of 1,000 kids (that’s more than 5,000 kids sampled per year) and has a margin of error of less than 3%.
- Research is designed by Kidsay’s experts, who have impressive credentials in the fields of education and child psychology, years of experience working with kids, and a profound understanding of tweens and young teens.
Trend Tracker is relevant.
Trend Tracker’s information is cross-referenced, and its sampling demographics are derived from geographic markets across the U.S. and balanced to accurately mirror U.S. census data reflecting age, gender, and ethnic distribution.
Kidsay is the leader in kids research. For in-depth insight into the attitudes, trends, and lifestyles of America’s kids, depend on Kidsay’s Trend Tracker.
More info:Check out some Trend Tracker examples.
Subscribe to Trend Tracker.