2024 Family Report:
In-Depth Insight into Family Decision-Making Trends
Discover How Your Brand Can Connect with the Values and Behaviors that Shape the Lives of Their 2-15 Year Old Kids
The 2024 Family Report by KidSay offers a comprehensive look into how today’s families—moms, dads, and their kids ages 2-15—make crucial brand decisions. This report provides actionable insights into the family dynamics behind youth trends and purchasing behaviors that will shape the market into 2025.
Sample pages from the Family Report
MORE ABOUT THIS REPORT
This 109-slide report includes an Executive Summary with grab-and-go Toplines and Takeaways focused on the changes that take place in family decision-making, values, and free time as kids age up from 2 to 15—all from the perspective of both moms and dads. Infographics visually augment the narrative, and quotes from parents provide additional texture.
METHODOLOGY
The Family Report survey was fielded with a total sample of 1100+ moms and dads in June 2024. The sample is nationally representative with ethnic breakouts according to the four census regions (Northeast, Midwest, South and West).
Respondents were 53% moms and 47% dads who have at least one child between the ages of 2 and 15 that live with them at least part-time.