About KidSay

KidSay is the only youth and family research company built on direct access to kids through our exclusive nationwide network of schools. For more than 25 years, our team of experts has combined syndicated trend reporting, custom research, and strategic consulting to help brands truly understand kids, tweens, teens, and families.

We amplify the voice of your kids and family audience and translate it to ensure you connect the dots from data points to insights, ultimately creating a strategic “So what?” that enables your brand to create relevance at every age and stage of kids’ developmental journey.

KidSay’s Leadership

Bob Reynolds
Founder / President

Terence Burke
SVP Research, Qualitative &
Editor-in-Chief Trend Tracker

David Santee
Quantitative Research Partner

Ryan Scofield
VP Marketing & Editor Early Trend Alerts

Debbie Stefanatos
VP Operations

Melanie DeMoss, Ed.D.
Director of Educational Partnerships

Advisory Team

Ali Pohn
Moderator & Qualitative Insights

Questions?

Let’s Talk!