KidSay Special Report

Devices & Digital Engagement:

The Impact of Covid-19 (so far) on Device Usage of Kids, Tweens and Teens

Smartphone ownership for young kids, tweens and teens continues to rise.

Smartphone Ownership by Age Segment

© KidSay 2020 Q2 Trend Reporting

Young Kids (ages 5-7) 27%
Tweens (ages 8-11) 57%
Teens (ages 12-15) 93%

COVID-19 has made the smartphone ever-more vital in young kid, tween and teen lives…

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74% of tweens and teens say they are using their favorite devices more often during COVID than they were pre-COVID.

This report will help youth-focused brands understand the dramatic changes happening in kids’ device ownership and usage.

Devices and Digital Engagement: Kids, Tween & Teens-Cover
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