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{"id":52,"date":"2018-03-07T22:12:32","date_gmt":"2018-03-08T04:12:32","guid":{"rendered":"http:\/\/new2.kidsay.com\/?page_id=52"},"modified":"2023-03-09T10:53:36","modified_gmt":"2023-03-09T16:53:36","slug":"about-kidsay","status":"publish","type":"page","link":"https:\/\/www.kidsay.com\/about-kidsay\/","title":{"rendered":"About"},"content":{"rendered":"

About KidSay<\/h1>\n

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The Authority in Youth Trends, Market Research & Strategy<\/h6>\n

KidSay is a full-service youth trend forecasting, brand strategy and generational market research firm. We deliver proven expertise helping agencies, corporations and non-profit partners anticipate youth market trends and cultural shifts to effectively plan for today, and prepare for the future.<\/p>\n

Since 1997 (long before the \u201cGen Z\u201d bandwagon), KidSay has been working with brands to understand and tap into the mindset of youth and family segments who influence and drive brand growth. We are the only resource providing data-driven research and strategy based on a 15-year trend tracking history to over 6,000 kids, tweens, teens and young adults fielded in-person six times per year. We observe young people\u2019s stories as they are taking place, providing you the intelligence you need, when you need it.<\/p>\n<\/div><\/div><\/div>

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KidSay’s Leadership<\/h2>\n

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Bob Reynolds
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Terence Burke
\nSVP Research & Editor-in-Chief Trend Tracker<\/span><\/p>\n<\/div>

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Chris Olliff
\nSVP Growth & Customer Engagement<\/span><\/p>\n<\/div>

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Ryan Scofield
\nVP Marketing & Editor Early Trend Alerts<\/span><\/p>\n<\/div>

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Debbie Stefanatos
\nVP Operations<\/span><\/p>\n<\/div>

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Melanie DeMoss, Ed.D.
\nDirector of Educational Partnerships<\/span><\/p>\n<\/div>

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Advisory Team<\/h2>\n

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David Santee
\nDirector Quantitative Research<\/span><\/p>\n<\/div>

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Ali Pohn
\nModerator & Qualitative Insights<\/span><\/p>\n<\/div>

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Questions?<\/h3>\n

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Let’s Talk!<\/h5>\n<\/div>