Tweens and Teens are not one audience, and the KidSay Q1 2026 Trend Tracker shows exactly where the biggest divides and similarities are shaping their lives now and in the future.
About this Report
The Q1 2026 KidSay Trend Tracker reveals how tweens ages 8-11 and teens ages 12-15 differ across media habits, platform use, spending power, food ordering, and AI adoption. For brands, strategists, and insights teams, this report delivers a sharper view of how kids actually live, choose, and engage right now, with the age and gender-based breakouts needed to plan smarter content, partnerships, products, and marketing.
Explore 60+ data sets across the topics shaping tweens’ and teens’ lives today. In addition to the breadth of data, the report includes a 63-page PDF with KidSay’s expert analysis in the Executive Summary with Topline summary and “So What?” implications, ethnographic Kid and Parent Profiles, trend data, and category snapshots.
- Entertainment and media habits
- Social, digital, and device behavior
- AI awareness, usage, and attitudes about the future of AI
- Spending, saving, and financial independence
- Food drinks,
- Snack discovery, decision-making, and purchase journeys
- Restaurants and delivery behavior
- Toys, video games, and play patterns
- Lifestyle shifts, school culture, and emerging attitudes
- Brand awareness, coolness with category-level reads
AI is Already Mainstream
About KidSay
KidSay has been serving brands with timely audience intelligence on kids and families for more than 25 years. Our trend reports provide brands with a direct connection to kids’ lives from their own perspective. KidSay Trend Tracker is a nationally representative syndicated survey that utilizes KidSay’s exclusive network of schools as its primary recruitment source.
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